As an expert in dressing for your body shape, I believe everyone can look amazing in the body they have – it’s all about knowing the tips and tricks for showing off your good bits (and distracting from the bits maybe we don’t like so much).
With over a decade in the fashion industry, I have seen it all (literally – ladies, your body is so much more amazing than you think!).
I’ve worked with major fashion labels in both Australia and New Zealand in PR, marketing, wholesale and retails arenas so I understand how fashion works from the inside, but I also have a degree in Psychology so I understand how fashion and style can be a very emotive thing for women!
I’m currently the exclusive stylist for Shore City shopping centre in Takapuna, and I’ve just joined the styling team at Sylvia Park too.
I’ve interned on a weekly fashion magazine, I’ve styled and hosted numerous events for fashion labels and I’ve worked in and around fashion weeks and festivals but my number one passion is helping YOU, every day women, to understand the power that fashion has to make you feel good!
Chasing Cait the blog started in October 2010 when The Husband suggested that instead of coming home from work everyday and telling just him about the experiences I’d had that day, maybe I should write it down. So I did.
In 2012, I completed my Masters of Journalism, with a thesis topic based around fashion blogging – but my love of fashion + writing goes back a long way. I’ve been involved in fashion PR and marketing for a long time, but I love that a blog is a way to have your own voice – your own way of saying things and your own way of giving advice.
Chasing Cait is always written with YOU in mind, based on experiences I’ve had in MY working and personal life.
My mother really should have called me Imelda – in fact she used to joke that at aged 4 that was my middle name!
I’ve always loved clothes and shoes! ohhhh how I love the shoes! But the thought of making a career out of fashion never even crossed my mind, so imagine how lucky I feel now to be able to not only write about everything sartorial but have the opportunity to help everyday women discover why I love fashion so much!
All my experiences have come together in Chasing Cait, I feel that my rich and varied career so far has given me a huge insight into how we can all dress for our bodies, budgets, ages and personal style.
As a new mum to baby Emmie, I understand even more now, how important is it to be able to combine COMFORT + STYLE. That is what Chasing Cait is all about – making style easy everyday!
Chasing Cait is about making fashion easy every day.
ARE YOU A BRAND THAT WANTS TO WORK WITH ME? (yay!)