You might have seen over on Facebook last weekend that I was lucky enough to be featured in a Huffington Post article about “inbetweenies” by gorgeous blogger, Amanda from Latest Wrinkle (see it here). Awesome huh!
But what’s an inbetweenie and what’s so important about them?
Well, there are a couple of ways of looking at it.
In terms of shopping and sizing, and inbetweenie is someone who sits in between “normal size” stores, and “plus size” stores. So usually a size 16-18. They can find some things at the top of the range in a “normal” store, and some things on the bottom of the size range in the “plus” size stores.
Notice that I’m using big “”””””” when I say “normal” and “plus size”. I hate that fact that we have to differentiate! Everyone is normal in their own very special way. And it’s really important to remember that.
Everyone is normal in their own, very special way
Here are a few amazing inbetweenies that I follow on Instagram….
The way I think about an inbetweenie, and the reason I call myself one, is that I feel an inbetweenie is someone what is not realistically and consistently represented in mainstream fashion advertising.
I’m not a size 8, nor am I a “plus size” size 16 which are usually the two sizes used in advertising. I’m pretty much a standard size 12 – somewhere right in the middle of those two sizes and sometimes I really crave more people who represent MY size.
I think diversity in fashion advertising is severely falling behind for most major fashion brands and I just want to see more people of ALL shapes and sizes represented right?
Saying that, there are some AMAZING brands leading the way in using a diverse range of women, not just models (normal, or plus size) in their advertising campaigns. And we need to see more.
Stores like Aussie brand Katies are using several influential bloggers of different shapes and sizes in their latest campaigns (including my awesome bloggy friends Nikki from Styling You and Sonia from Sonia Styling). And NZ brand Augustine by Kelly Coe has used some of her friends and family in shoots to give people ideas on how her clothes fit on different shapes and sizes.
These guys are leading the way, but I think we need to see more diversity! What do you think? What would YOU like to see more of in mainstream fashion advertising? Or have you just given up and started following awesome blogs (like this one haha!) for your style-fix?
I’d love to know what you think! Tell me in the comments below
Until Next Time, In Love and Style Always,