guuuuurl, how you feeling?

It’s time to flip the bird at feeling s*#t about yourself!

Why The Confidence Project?

 It’s time for you to take back the power over how you feel about your own body.

I want you to be able to GET DRESSED in a way that reflects who you want to be, not that covers up your body because you don’t think it’s worthy.

I want you to be able to swim at the beach, or play at the playground with your kids and not feel insecure in what you’re wearing.

I want you to understand that every body is different, and unique, and AMAZING just as it is.

I want to give you tools and ideas and motivate you to shift your mindset and see what an awesome thing your body is.

The Confidence Project is a way for you to grow your confidence, your self esteem, and to see that your body is amazing just as it is, in every incantation of what it has been, and what it will be.


Unlock Your Full Potential.

Say hello to THE BEST YOU

 I’m not suggesting that change can happen overnight, but with consistent, motivating messaging, I know you will see a change in your mindset, so you can take over the world!

(I’d just be happy with you being feeling happier about yourself everyday)

learn how to appreciate the body you have

see that your body has done AMAZING things

understand why so many things in our culture are designed to make us feel shit about ourselves

get constant reminders that you are ENOUGH exactly as you are


Still got questions?
I’ve answered some over on The Confidence Project.


Here’s a little chat with me about what TCP is and why I started it.


Read more about my background and what I do in my daily life that has lead me to create The Confidence Project.


If finding your personal style will help build your confidence, here are some other ways we can work together.

What Is
The Confidence Project


Join the movement and get exclusive access to weekly online content designed to make you THINK about your personal situation, and kick ass growing your body confidence.

Then I’ll give you an ACTION, designed so you can move forward on your own confidence project.

The rest is up to you.


written posts talking about cultural and societal vices that affect how we think about our bodies
videos of styling tips that can change the way you look at your body and appreciate what it is
audio clips to help you understand that you are not alone and that what you're feeling is normal
activities and homework to get you thinking differently


I found the documentary extremely thought-provoking. After watching the documentary, I had a good hard think about what I want from this weightloss journey, and realised that I’ve already achieved most of what I want already.”

Thanks for the tip to watch that movie, watched it with hubby, last thing he said to me is I love your body… he’s never said anything like that of late! Approaching 50 is tricky, but that little gem alone will keep me going for a while. I realise that embracing where I am will help me to create the life I want to lead.”

“Confidence for me is being comfortable with who I am. I have had great experiences working with Cait and came away from each feeling great, knowing what worked well and made me feel great.”

About Me

As a personal stylist and style coach with almost 20 years experience in the industry, I promise that I will help you learn to appreciate and love the body you have, and to be confident in making the right style choices that make you FEEL amazing.

I promise I will show you the true value of the clothes you already own. I will help you make smart choices about what you have, and bout what you buy in the future.

With degrees in psychology and journalism, language is my superpower. The way we think and talk about our bodies and our style can have a lasting impact on us. Everything I do and say in my business, is aimed at making a positive difference in your life

My extensive background in the fashion industry includes working with both high-end designer brands and mainstream chain stores, in all facets of the business. It’s the knowledge and skills I’ve learnt over the years that allow me to help YOU, the amazing woman that you are, to understand the power that fashion has to make you feel good!

I’m based in Auckland, New Zealand, but never fear, with the power of the internet, we can work together wherever you are.

Join The Confidence Project