Well according to denim experts Jeanswest they are and who am I to argue – but no, really. I’m not a jeans girl – I’m still learning to love how my legs look in jeans – I’d much rather wear a dress most days of the week.

HOWEVER, when the gorgeous team at Jeanswest sent me a pair of their new Prima collection jeans to try, I wasn’t go to say no. (in fact I was magically waiting for my legs to turn into Jennifer Hawkins’, but alas no, they still look like mine… just in really nice jeans haha!)

Jeanswest prima denim jeans

Loving myself sick in these Prima Denim jeans from Jeanswest

So what’s the big deal?

Here’s what Jeanswest are saying about them:

Made from the highest quality premium Turkish denim in a power stretch cotton blend, Prima Jeans are soft and silky to touch with amazing recovery to keep you feeling comfortable and looking great, whatever you get up to.

jeasnwest prima jeans

Designed to fit like a second skin, Prima Denim won’t lose its shape and slims the legs for a sleek, sexy silhouette that is bound to turn heads.

The collection is made to fit and flatter women of all shapes and sizes with four skinny styles to choose from as well as Curve Embracer fits designed for women with an hourglass shape to hug the hips and thighs in all the right places

Are the for real?

As far as I can tell, yes! As soon as I put them on, I was surprised at how soft and stretchy they were. I’ve already worn them two days in a row, and they are still in as good a nick as when I got them (no awkward baggy knees to be seen!)

I got the  “Karrie” 7/8 jeans in theCurve Embracer (which is specifically designed to fit over bums and hips, but then hug around the waist – no more waist gape woot woot!), but there are also  other styles so it depends on the colour and length you’re after as to which one is best.

The rest of the jeanswest best jeans ever

I love the wash of the Karrie style – so good for daytime, but will translate to something a little more dressy at night. I can’t get over how soft they are! I know I just said it, but none of this cardboard, stiff-feeling denim. They feel like you are wearing your pj’s.

Prima Denim_Jeanswest_best jeans everThey have a small, wee zip up the side of the legs and sit just on the ankle-skimming length on me – I am pretty tall remember, so keep that in mind if you are buying online.

the best jeans ever_jeanswest prima collection

But the best bit for me? The rise is high! They come right up and over that glorious blub blub on the side of your hips (you know what I’m talking about right?!) well wait, let me show you…. Now I don’t get my tummy out for ANYONE, but seeing as you and I are tight, I’ll show you, just to prove how flattering these puppies are!

jeanswest prima jeans gif

Wow! That’s confronting seeing your tummy like that haha!

Anyway! See the things I do to find you the best jeans??

Sizing: I recommend going down a size as they have HEAPS of stretch in them. Generally as a rule when I’m buying jeans with personal styling clients I make sure they get them so they can JUST do them up – so make sure you do they same –  I PROMISE they will stretch to fit you. Stylist’s honor.

All the important stuff

The Jeanswest Prima Denim collection is available in stores and online across Aus and New Zealand NOW! RRP is from $120-$130 but well worth it and you can often grab a pair on sale for a bargain!


Are you a jeans girl? Or do you prefer skirts and dresses? What is your fave brand of jeans? Tell me in the comments below, I’d love to hear!

Until Next Time,
In Love & Style (and now, it appears, jeans) always